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Friday, October 16, 2026
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The Video Platform Offers Users Power to Decrease AI-Generated Content in Their Feeds

The platform is rolling out a new feature that allows them to cut down on the quantity of artificial intelligence-produced videos appearing in their timelines. This initiative comes as the platform disclosed that it currently hosts more than 1 billion AI-generated clips.

Trial and Implementation

The update is being tested over the following weeks before a widespread release. This shift aligns with a increase in AI-generated material, spurred by new content generation software.

AI Proliferation Online

It has been noted that nearly a tenth of the quickest rising channels on another major platform only show clips produced artificially. A significant portion of this output is considered low-quality AI content, a label for substandard, mass-produced content that is typically absurd or bizarre.

“We know from our community that many people like content made with AI tools, including digital art to science explainers, and we intend to offer the community the power to increase or decrease of that, based on their own choices,” said a spokesperson.

AI on the Platform

The platform shared that there are presently over a billion videos on its network identified as AI-generated. Collectively, more than 100 m videos are uploaded to the app each day, making AI-generated material a limited part of its overall inventory.

How to Adjust Settings

Viewers will be in a position to decrease or raise the level of AI content they view by using the “manage topic” setting in the application and selecting AI-made media. Other topics that can already be controlled under the tool encompass politics, style, cosmetics, and movement.

Platform Guidelines

Its rules oblige users to identify convincing AI-made content, and it prohibits harmful fake videos of well-known individuals or emergencies. Any believable AI-generated clip that is without a tag can be deleted under its user guidelines.

In addition, the service will from now on add an “AI-made” tag to content made using its proprietary AI systems, or detected by an collaborative effort for spotting AI-generated material. This measure is designed to stop users from attempting to evade the labeling process.

Responsible AI Funding

The platform is additionally establishing a $2m awareness program for professionals and groups to create learning resources about responsible artificial intelligence. This project will assist charitable organizations dedicated to educating coding and technology.

Content Safety Approach

The video-sharing app has supported its content review process, during discussion over plans to lay off numerous safety staff in the UK. TikTok is expected to cut a significant number of roles in its user protection division in the UK capital, with labor groups and digital protection specialists raising concerns that people are being substituted by AI moderation.

A company official clarified that human moderation would still have a role, but AI can protect employees by eliminating the most distressing content prior to it gets reviewed by humans. TikTok stated a notable drop in shocking and graphic content reviewed by safety staff over the previous year due to the use of its automated systems.

“We think that it’s essential to combine humans and technology to keep the platform safe,” she said. “We’ll have people as integral to the approach, but we additionally believe it’s extremely critical to reduce exposure to harmful content as quickly as possible, which is the area in which a lot of the machine support is proving valuable operate efficiently.”
The writer

Theresa Mclaughlin

A seasoned luxury travel writer with a passion for exploring exclusive destinations and sharing refined lifestyle insights.

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